MU presents its new face

The renowned architectural firm buero bauer has redesigned the façade of MODUL University on Kahlenberg, highlighting our educational concept with the four central “Values of Education” with an eye-catching design spanning two stories at the entrance.

The values of Knowledge, Creativity & Innovation, Personal Integrity, Respect, and Responsible Leadership (‘Stewardship’) were formulated through a long and internationally participatory process, including input from leading universities in the USA, England, and Australia. These central values were the starting point for architect Erwin K. Bauer and his interdisciplinary team: branding through our painted façade as a way to make MODUL University an international landmark on Kahlenberg. The values are visualized in 12 different languages to represent the high level of internationality and diversity of students in the MODUL University Vienna community.

“We understand our educational goal as a part of building both professional competency and personal development,” said University President Professor Dr. Karl Wöber, regarding the educational ethos of the university. “Through this we reach not only our objective of an ecologically sustainable university, but also communicate the meaning and advantages of socially responsible business.”

The President of the Vienna Chamber of Commerce, KommR Brigitte Jank stated: “The Vienna Chamber of Commerce places an enormous amount of value on generation spanning, responsible, and sustainable business. The new design of the entrance of the university impresses students, faculty, and visitors with the importance of these values in business. MODUL University Vienna, with their innovative educational concept to values, is a prominent example to be used in the further development of the Austrian higher education sector.”

All participants in university life are obligated to make use of these values for the purposes of positive personal development – and now they can learn them in 12 languages!