MU extends knowledge base with STR Global partnership

MODUL University Vienna is pleased to announce an newly forged partnership with the leading provider of hotel market intelligence data and competitive analysis, STR Global, in the recently initiated SHARE program.

STR Global compiles performance data of 50% of the hotels worldwide (95% chain hotels and the most significant independent hotels) and provides 46.000 hotels with monthly, weekly and daily performance reports worldwide.

In addition to the performance data, STR tracks hotel census information of 150.000 hotels, profit & loss data for 9.000 hotels as well as pipeline data for hotels in planning and under construction.

The SHARE Program (Supporting Hotel-related Academic Research and Education) is a joined endeavor of STR Global and ICHRIE. As a partner in this program, MU faculty gains access to regular reports and research publications, ad-hoc reports and data excerpts. Available data includes: Trend reports, profitability data, forecasts and complete supply overviews of a chosen market.

Initially, students participating in the course “Hotel Strategy and Analysis” will be able to analyze the relevant data for the Hamburg market before discussing their findings with individual businesses during a study trip.

For the future, MU is planning to offer students the STR certification “Hotel Industry Analysis”, incorporate up-to-data data in classroom activities and have the knowledge available inform academic research.

For more information on the program, data availability and related research issues, please contact Dr. Florian Aubke at florian.aubkesymbolmodul.acpunktat.